Maglifico! Sublime Italian Knitscape: an exhibition on wool in Italy

Maglifico!

Milan Men's Fashion dresses up in wool and makes it appearance at Maglifico! Sublime Italian Knitscape. The exhibition will open on June 23 in Palazzo Morando and is a heartfelt tribute to pure Italian talent in creating the most original and intricate knit clothing.
One recurrent theme ties all the amazing articles on display together: the fact that they are manufactured by Italian companies. A blooming landscape of companies and productive regions that are the flagship of Made in Italy, which alone manufactures and exports nearly all of the world's knitwear.
Wool has always come in handy to man throughout history due to its multiple benefits, which nowadays take on even deeper ethical value: 100% natural, eco-friendly and totally recyclable.
Though its success has been mixed, knitwear has never gone out of fashion but has always been featured in the collections of nearly all stylists. It actually has been rediscovered over recent years by both well-established brands and rising young designers, who can experiment with a fabric that is easy to mold and that can be knitted in endless ways.
Spun yarn and in particular Merino wool, a natural and noble fiber that is incredibly versatile, will have center place in the exhibition.
The event is sponsored by Woolmark Company, the brand that symbolizes the best wool in the world, a synonym of excellence, passion and innovation. A whole section of the exhibition will be dedicated to the meeting between Australian sheep farmers and the most important Italian spinners, which succeeded in exploiting the potential and innate preciousness of this fiber.
The other sections illustrate wool's versatility, interpreted by great international names in fashion, from Chanel to Yves Saint Laurent, from Giorgio Armani to Prada, from Missoni to Vivienne Westwood, all the way to new cutting edge designers.
Simply put, an event at the top of the list for all lovers and admirers of wool, who will have the chance to embark on a visionary and playful journey to discover the world of knitwear Made in Italy.

Maglifico!Maglifico!Maglifico!

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