Concept stores in Milan. What not to miss!


The first and certainly the best-known is 10 Corso Como. Inside a typical Milanese balcony tenement in one of the most glamorous streets in town. The store has a gallery, a bookshop with books on fashion and photography, and also architecture and design, a café-restaurant with a wonderful garden and a fashion boutique. Design objects, jewellery and beauty products commingle with men's and women's fashion collections. From famous labels to less well-known brands and limited edition capsule collections. A contemporary, cosmopolitan place where aesthetic taste can be found in every nook and cranny. A feast for the eyes!

The second is Giò Moretti, at no. 4, Via della Spiga, another of Milan's trendsetting districts. A boutique covering 1300 square metres of men's and women's collections by young talent and much more. Books, music and flowers are other features that make this the perfect place for a sensory shopping experience. An immersion in the culture of beauty: but you'll only want to come up for breath at closing time!

Still in the fashion district, just a short distance away at no. 27 Via Manzoni, is Tearose. Even the name evokes an English garden where you can wile away a pleasant afternoon chatting over a cup of tea. And flowers occupy the very heart and soul of this boutique and its flower designer founder. Four floors of beauty, design and fashion excellence. Historic brands intermingle with emerging names.

The last store is less central but by no means unworthy of my list: DRESSEBOOK. Originating from a journalist and two photographers – one dedicated to fashion and the other to reportage – the idea was to create a concept store where art, photography and fashion would co-exist. Big name clothes alongside hard-to-find books. The timeless elegance of vintage clothes contrasting with a regularly updated feature corner for emerging talent. A magical place where you can travel while staying where you are. Between past and future and much more!

This short list I'm sharing with you contains places rather than mere shops. They are spaces where you go for more than shopping! Don't believe it? Try them! I’m always taking the plunge.

Silvia Marzucchi

See also

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