A Drink Fit for a King for a Special Occasion

It’s a night for you to share your heart’s desires. And what could you desire more than to sip “the drink of kings” on the terrace of a castle? That’s what happened in Barolo on 10 August, the night of San Lorenzo, when WiMu offered Calici di stelle, an initiative that occurred throughout Italy thanks to the National Association of Wine-Producing Cities.
The futuristic Wine Museum, opened until midnight for this special event, dusted off a forgotten classic that recently came back into style: the long drink made from Barolo Chinato, watered down with mineral water and served with a slice of orange. “The drink of kings” is a recipe developed with the Aziende agricole Ceretto to produce a thirst-quenching, very summery drink, inspired by the Barolo region and the King of Wines. Served on the terrace on the first floor of the castle, home to the museum display that is usually closed to the public, the drink under the stars was accompanied by background music while guests could stroll around WiMu on their own or accompanied by guides on a trip around the wine world, created by François Confino, a French architect inspired by the displays at the Museum of Cinema and the Museum of the Automobile in Torino.
Five floors of the Falletti castle on a trip through the history, habits, myths and origins of wine, interlaced with art from all periods and from all peoples. With a natural homage to the former owner of the manor, Marquise Giulia Colbert, who first produced Barolo, which became the favourite wine of the Savoy Family, filling the castle cellars.
For Calici di stelle, the museum offered a special edition of Il Giro del vinovago. A visit to WiMu was fun for everyone with games and quizzes, questions and tests to stump visitors and help them discover the exhibits and itinerary at the Museum of Wine. Anyone who took part in the Giro del Vinovago received a kit to visit the museum, which prepared visitors to travel through the Museum and finally receive their “Vinovago del WiMu” license.
Finally, for families with children who wished to visit the museum, the Esploramuseo was organized for families with children age 6-12. This was a fun and interactive way to visit  and experience the museum as an exciting adventure. For Calici di stelle, the Regional Enoteca of Barolo offered tastings of 100+ Barolo D.O.C.G. 2008 paired with local cheeses in collaboration with Assopiemonte D.O.P & I.G.P. while the Pro Loco Barolo Association organized music along the streets of Barolo and star and planet gazing.
WiMu – Wine Museum in Barolo,

Carlo Vischi

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