The Salone del Gusto in Torino

Salone del Gusto 2012

Every two years, a real celebration for even the fiercest foodies takes place: the Salone del Gusto in Torino with 80,000 m2 of displays and 1,000 exhibitors from 100 countries, a paradise not only for food bloggers like me but many visitors that come to discover something new as well as well-known, and not so well known, producers. But I wouldn’t want to make the mistake of not telling you about its history and I have to do it now before I get swept away by my enthusiasm. The Salone del Gusto at the Lingotto di Torino is the top Slow Food show. Slow Food is an association founded by Carlo Petrini in 1986 with the precise goal of promoting the right to experience food and the entire culinary world as a pleasure. It was a response to fast food and face-paced modern life. Slow Food is now a real movement that studies, defends and shares Italian and international agricultural and culinary traditions. It is able to communicate the fact that culinary enjoyment is based on the decisions made in the fields, on boats, in vineyards, in schools and by governments. The Salone del Gusto is the event that foodie Italy waits for so that it can show off and come in contact with a discerning consumer who wants to discover “new” products, not because they were just created, but because they have been rediscovered and, in many cases, protected by the Slow Food leaders. This year, at the Salone del Gusto Market, there will be offerings from farmers, herders, fishermen and chefs who support the movement and excellent food from the world over, all coming together in Italy as representatives of the global network to which the “Food Communities” involved in protecting the quality of food production belong. 
The three Lingotto Fiere (1, 2 and 3) pavilions will focus on the Italian market and will be organized by region with stands and kiosks. The Oval will be home to the international market with the perfect world tour, hundreds of unknown products, where you can meet the key players of the Terra Madre network who are ready to share and listen to projects from around the world.
Conferences, debates, laboratories and sensorial experiences will make these five, intense days truly special so you can immerse yourself in a network of people and products tied to fundamental themes like sustainability, pleasure, awareness and food education as well as,  last but not least, cuisine…
In every corner, you can sample Italian street food, ethnic cuisine from the cooks of Terra Madre.
Torino, with its historic beauty, is enlivened by the colors of the event that, in addition to the exhibition area at Lingotto, spills into every street and arcade of the downtown.
Don’t miss the Salone off, a full schedule of events that celebrate the value of oral traditions, narration and popular culture through Slow Food, Glocal sound and Hiroshima Mon Amour music and poetry in several hot spots in Torino.
Will we see you there?

Paola Sucato

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