Savour every moment of your stay experience and cherish it forever: it is the message of the new Brand Campaign by Baglioni Hotels & Resorts, the Italian luxury hotel chain that, from the beginning, aims to offer a hospitality service “Made to measure”, making the guest the protagonist of an authentic, personal, Italian story.


Conceived and produced by the Integer agency, brand of the well-known TBWA Italian Group, the black and white campaign takes inspiration from the great classics of Italian cinema, through the choice of symbolic places of Italian family conviviality, but at the same time refined and elegant.


The Italian photographer, Paolo Zambaldi, signs the new Brand Campaign 2019/2020 for Baglioni Hotels and Resorts. His international soul and view made him achieve important goals; Paolo Zambaldi counts among his most prestigious collaborations with celebrities of the caliber of Monica Bellucci, Vincent Cassel and Kevin Spacey. The encounter with Franca Sozzani and the collaboration with Vogue Italia represented a huge moment for his professional career.



<< Photography to me is bringing to life my inner world >>.

Paolo Zambaldi

Enhancing the emotions and humanity of the faces is the great ability of Paolo Zamboni, perfect artist therefore to skillfully communicate the objective of the campaign, In this specific campaign he managed to bring out the spontaneous emotions of the guests and the happiness in enjoying every moment of their travelling experience at the Baglioni Hotels & Resorts. His creative process does not start from the observation of his surroundings, but from his inner vision of the world.



The brand values ​​of the Baglioni Group – experience, uniqueness, Italian spirit – blend perfectly here in a mixture of aesthetics, professionalism and the pursuit of excellence, together with Paolo.

The new Brand Campaign by Baglioni Hotels & Resorts signed by Paolo Zambaldi expresses the typically Italian elegance, recognized and appreciated all over the world.

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