The most important global event for the home furnishings industry is about to get underway! From 9 to 14 April, in fact, Milan will be transformed into the capital of design. But what are the unmissable places, events and installations? Here is a diary of events.
We start with the Brera Design District. A veritable guided tour where you can rediscover the craftsmanlike quality of design, art and fashion. A variety of shops, historic ateliers, showrooms and installations in an area of Milan that is characteristic to say the least.
Do not miss the Tortona Design Week, the heart of younger, alternative and decidedly less commercial design. This year’s theme is the relationship between present and future. Set amidst industrial warehouses and metropolitan atmospheres, you will find collective exhibitions and areas dedicated to young designers, space for celebrities from the world of furnishings, the latest high-tech products and green design. On the theme of green, I suggest you visit the Casabio: a 200 m² loft located in the “Green Stage” in Via Savona 33. An area where you can experience all-encompassing green, touching all aspects of life, from food to fashion!
Heading back into the city, a must-see is Porta Romana. Once again, we find a thousand events and opportunities to discover creative angles and interesting initiatives.
Then move on to Ventura Lambrate, the coolest Fuori Salone district but certainly not the least interesting. Here, we find the home of the offices of ‘Abitare’, a long-running architecture magazine, and the ‘Scuola Politecnica di Design’, where young people from all over the world come to study. And it is precisely for this reason that I recommend you do not miss Talent’s Manifesto: a concept store that will present pieces from young designers among iconic pieces that have made the history of international design. The creations by these young designers will go on sale at the Daal Gallery, in Via Conte Rosso 20, in the district now widely regarded as the area of new trends, and for the entire month of April on the www.lovethesign.it website. Maybe you could take home a piece that will make history!
Our tour continues to the north, in Porta Venezia. A place that combines contemporary design and art with the architectural and decorative heritage of Art Nouveau style, particularly evident in this part of town. In this mix-and-match architectural setting, food&wine also joins the show, in collaboration with the ‘Condotta Slow Food® Milano’ and ‘Progetto Nutrire Milano’ initiatives. Porta Venezia therefore becomes a hub of excellence for 100% Italian production, from art to design to the table! An intense but unmissable journey.
But can you skip the temple of contemporary art in a week like this? Of course not! So we’ll head over to the Triennale. Two exhibitions to keep an eye out for: The New Italian Design 2.0 and O’Clock- time design… After your visit, a Milan-style pre-dinner drink in the museum garden is just what the doctor ordered! Cocktails, canapés, good music and works of art as far as the eye can see. At this point, all I can say is…enjoy Design Week!
Top 5 events at Fuori Salone:
– Fratelli Rossetti, Just one Piece by Alessandro Gedda, via Montenapoleone 1
– Università Statale di Milano, Hybrid Architecture & Design,via Festa del Perdono 7
– Ventura Lambrate-Ventura WareHouse, Piatti Tipici by Marta Lavinia Carboni, via privata Oslavia 8
– Vanitas Gallery and Vanitas Vanitatum, via Vincenzo Monti 41
– Triennale, L'uomo che firma il legno (The man who signs the wood) by Pierluigi Ghianda, viale Alemagna 6